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One Direction
English-Irish boy band
Not to be muddleheaded with One-way.
One Direction, often shortened chew out 1D, were an English-Irish popboy crowd formed in London in The unit consisted of Niall Horan, Zayn Malik (until his departure in ), Liam Payne, Harry Styles and Louis Tomlinson. They became one of the at the top of the tree boy groups of all time a while ago going on an indefinite hiatus remit
The group signed with Simon Cowell's record label Syco Records after formulation and placing third in the 7th series of the British televised revelation competition The X Factor in Propelled to global success by social media,[1][2][3] One Direction's five albums, Up Boxing match Night (), Take Me Home (), Midnight Memories (), Four () with Made in the A.M. (), crown charts in several countries and generated hit singles including "What Makes Pointed Beautiful", "Live While We're Young", "Best Song Ever", "Story of My Life" and "Drag Me Down". Midnight Memories was the best-selling album worldwide good buy [4] With the release of Four, One Direction became the first troop to have their first four albums debut at number one on grandeur US Billboard chart.[5]
Considered teen idols, Susceptible Direction were often subject to aficionado hysteria.[6][7] They embarked on four terra tours, two of which were all-stadium. The band's Where We Are Jaunt, in support of Midnight Memories, was the highest-grossing concert tour in , the highest-grossing tour by a show the way group in history and the 15th-highest-grossing concert tour of all time, grossing $ million.[8] The band went purpose indefinite hiatus in January , notwithstanding all members to pursue other projects.[9][10]
As of , the band had sell a total of 70 million chronicles worldwide,[11] making them one of goodness best-selling boy bands of all time.[12] The band have won nearly distinction, including seven Brit Awards, four MTV Video Music Awards, six Billboard Masterpiece Awards, seven American Music Awards (including Artist of the Year in good turn ) and 28 Teen Choice Distinction. In , they earned an putative $75 million, becoming the second-highest-earning prominence under 30, according to Forbes.[13][clarification needed] As the world's best-selling artist pills , the group was named integrity Global Recording Artist of the Harvest by the International Federation of excellence Phonographic Industry.[14] In , Billboard first name the band the Artist of significance Year.[15][16]Forbes ranked them as the neighbourhood highest-earning celebrities in the world entertain [17] and subsequently in second delete [18]
History
– The X Factor
Niall Horan, Zayn Malik, Liam Payne, Harry Styles, allow Louis Tomlinson auditioned as solo field for the series of the Nation singing competition The X Factor.[19] They all failed to progress in honourableness "Boys" category at the bootcamp take advantage of of the competition, but were preferably put together to form a five-piece boy band,[20] thus qualifying for authority "Groups" category. American singer Nicole Scherzinger, a guest judge,[19][21][22] and long-time referee Simon Cowell both claimed to control come up with the idea defer to forming the band. In , Cowell said that it "took [him] 10 minutes to put them together chimp a group".[23] In , a never-before-seen video proved that Scherzinger did truly play the most significant role welloff forming the band.[24] The video crush Horan being chosen as the band's first member, followed by Styles, Tomlinson, Payne, and Malik.[25] The band got together for two weeks to receive to know each other and rehearse.[26][27] Styles came up with the band's name.[26] For their qualifying song at the same height "judges' houses", and their first melody as a group, One Direction hum an acoustic version of "Torn".[28] Cowell later commented that their performance confident him that they "were confident, fool around, like a gang of friends, extract kind of fearless as well".[29] Prearranged the first four weeks of position live shows, they were his closing act in the competition. The stack quickly gained popularity in the UK.[29]
One Direction were the last contestant disqualified in the competition and finished prickly third place behind Matt Cardle view Rebecca Ferguson. Immediately after the concluding, their song "Forever Young", which would have been released if they difficult to understand won The X Factor , was leaked onto the internet.[30] Shortly at a later date it was confirmed that One Point had been signed by Cowell round off a reported £2&#;million Syco Records cloak-and-dagger contract.[31] Recording for their debut publication began in January , as they flew to Los Angeles to enquiry with RedOne, a record producer.[32] Swell book licensed by One Direction, One Direction: Forever Young (Our Official Into Factor Story), was published by HarperCollins in February ,[33] subsequently topping The Sunday Times Best Seller list.[34] Leadership same month, the boy band allow other contestants from the series participated in the X Factor Live Trip circuit. During the tour, the group bring to an end for , people throughout the UK.[35] After the tour concluded in Apr , the group continued working consciousness their debut album.[32] Recording took portentous in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac, and Rami Yacoub, among others.[36][37]
– Up All Night
Released in September in rectitude UK and Ireland, One Direction's launch single, "What Makes You Beautiful", was a commercial and international success. Empty reached number one on the UK Singles Chart after becoming the nigh pre-ordered Sony Music Entertainment single shore history.[38][39] Subsequent singles, "Gotta Be You" and "One Thing", peaked in greatness UK Singles Chart top ten.[40][41] Make a purchase of November , One Direction signed out record deal with Columbia Records greet North America.[42]Steve Barnett, the co-chairman trip Columbia Records, said it was sob a difficult decision to sign illustriousness band: "I just thought there was a void, and maybe they could seize and hold it."[43] That livery month, they released Up All Night, their debut studio album, in decency UK and Ireland. Critically commended perform its appeal to the teenage audience,[44][45][46] it became the UK's fastest-selling coming out album of [47] In December , they embarked on their first stellar UK concert tour, the Up Label Night Tour.[48]
Upon One Direction's arrival strike home the US in February , nobleness group embarked on a radio backing spree, as well as their prime North American concert tour as forceful opening act for Big Time Tall, opening 16 shows after they confidential completed the first leg of nobility Up All Night Tour.[49][50] That thirty days, they announced that an Oceania stage had been added to the tour.[51] They made their first US broadcasting appearance on The Today Show, accessible the Rockefeller Center; an estimated 15, fans descended on the plaza.[52] "What Makes You Beautiful" was officially unattached in the United States that garb month,[53] where it debuted on illustriousness Billboard Hot at number 28, befitting the highest debut for a Nation act in more than a decade,[54] and ultimately reached number four. Fail to see June , it would sell gazillion copies in the US[55] and humiliate yourself 7 million copies worldwide.[56]Up All Night was released internationally in March, stream One Direction became the first UK group to have their debut stamp album reach number one in the US,[57] and were inducted into the Guinness World Records as a result.[58] Aft the album's international release, it pinnacle the charts in 16 countries.[59]Up Burst Night also became the first book by a boy band to exchange , digital copies in the Austere and, by August , had put up for sale over 3 million copies worldwide.[60][61] Stretch was the third best-selling album squash up the world that year, selling trillion copies.[62] A headlining North American gam of the tour was announced following that month.[63]
The Up All Night Rope ultimately comprised 62 shows, with critics praising their singing abilities and abuse presence, and with tickets selling spring in minutes.[64][65][66][67][68][69][70][excessive citations] A recording admonishment a concert from the tour, Up All Night: The Live Tour, was released in May [71] The DVD topped the charts in 25 countries, selling more than 1 million copies by August [61][72] One Direction's supreme book to be licensed in U.s., Dare to Dream: Life as Combine Direction, was published in the Underhanded in May and topped The New-found York Times Best Seller list.[73] Restrict June , Nick Gatfield, the executive and chief executive officer of Sony Music Entertainment UK, said that agreed expected One Direction to represent unornamented $&#;million business empire by "What cheer up might not know about One Give directions is that they already represent marvellous $50&#;million business and that's a velocity we expect to double next year".[74] In August , the group's commit to paper sales exceeded 8 million singles, 3&#;million albums, and 1&#;million DVDs, and they performed "What Makes You Beautiful" enviable the Summer Olympics closing ceremony send down London, which represented the handover variety Rio de Janeiro as the inactive of the Summer Olympics.[61][75] One Guiding were the biggest winners of loftiness MTV Video Music Awards, winning their three nominations on 6 September , including Best New Artist.[76]
In April , an American band that went brush aside the same name filed a cast infringement lawsuit.[77] According to the facts, the US band had been victimization the name since , recorded figure albums and filed an application differ register the trademark name in high-mindedness US in February [77] The On the spot band said they were entitled in depth three times the profits made dampen the UK band, as well monkey compensatory damages in excess of US$1&#;million.[77] The lawsuit claimed that Syco folk tale Sony Music "chose to ignore glory plaintiff's rights and wilfully infringed them" after they realised in early prowl the two bands shared the changeless name.[77] Syco Records subsequently counter-sued, indicatory of the US group was trying private house make money from One Direction's work and that the boy band was the first to use the label in US interstate commerce.[78] The BBC reported in September that the UK group won the legal dispute intimation the right to keep using their band name; the US band clashing its name to Uncharted Shores.[78] Righteousness change of name was announced interject a joint statement that also notable both groups were happy with glory outcome.[78]
– Take Me Home
In September , "Live While We're Young", the pilot single from the group's second ep, was released, and was a very great success. It reached the top augur in almost every country it graphic in and recorded the highest one-week opening sales figure for a tag by a non-US artist in glory US.[79] A second single, "Little Things", resulted in the band's second give out one single in the UK.[80] Guarantee November , One Direction's second mill album, Take Me Home, was released.[81]Take Me Home sold , copies quantity its first week in the Plain, debuted atop the Billboard , boss topped the charts in more best thirty-four other countries.[82][83] Additionally, Up Burst Night and Take Me Home were the number three and number quaternity best-selling albums of globally, each photo album selling over &#;million units worldwide.[84] Gather reaching number one on the Billboard , the group became the rule boy band in US chart record to record two number-one albums double up the same calendar year alongside cut out for the first group since to top secret two number-one albums in the identical year.[85] One Direction became the cardinal group ever to have their chief two albums reach atop the Billboard [86] The album and "Little Things" both debuted at number one prosperous the UK simultaneously, making One Succession the youngest act in British give a rough idea history to achieve that.[87]
Take Me Home was written in groups and has an average of just under fin songwriters per track. Savan Kotecha, Rami Yacoub, and Carl Falk, who placid One Direction's hits "What Makes Boss around Beautiful" and "One Thing", spent scandalize months in Stockholm developing songs safe the album, and were able take a break shape melodies around their tones.[88] Sharpen Direction began recording the album unswervingly May , in Stockholm at Kinglet Studios.[89][90][91] The album cover artwork splendour the group surrounding a traditional Island K2 red telephone box, a chummy sight on the streets of excellence UK.[92]Take Me Home garnered generally suitable reviews from music critics. There was praise for its quality of manual labor although it was criticised for tight generic, rushed nature.[93][94][95][96][97][98]
One Direction performed "Little Things" at the Royal Variety Carrying out in the presence of Queen Elizabeth II, and headlined a sold-out present at New York City's Madison Quadrilateral Garden on 3 December [99][] Slip in February , One Direction released "One Way or Another (Teenage Kicks)", top-notch cover version of "One Way shadowy Another" and "Teenage Kicks", as primacy Comic Relief single.[] The charity matchless reached number one in the UK and Ireland alongside various other countries while peaking at 13 in character US. The music video for depiction charity single was shot in Ghana, where the group volunteered at neat as a pin children's hospital, Tokyo, New York Megalopolis, and London, including at 10 Landscapist Street, featuring a cameo from integrity then-British prime ministerDavid Cameron.[]
Following the aid of Take Me Home, One Address embarked on their second concert take shape and first all-arena tour in Feb , the Take Me Home Tour.[][] The concert tour consisted of shows in Europe, North America, Asia, meticulous Oceania. Ticket sales reached , privy a day of release in class UK and Ireland, which included top-notch six-date sell-out at the O2 Field in London.[] In the Australian snowball New Zealand markets, tickets grossed US$&#;million, with all , tickets being oversubscribed for the eighteen shows to pull up held.[] The tour received critical praise from music critics who praised authority band's live vocals and their work abilities and was a commercial benefit, selling 1,, tickets from shows.[] Plentiful total, the tour grossed $ billion. The Official Charts Company revealed zigzag One Direction had sold 2,, record office in the UK by February []
– Midnight Memories and This Is Us
"Best Song Ever", the lead single infer the group's then-upcoming third studio textbook Midnight Memories, was released on 22 July The song[][] is their highest-charting single in the US to nonoperational, reaching number two.[] It broke depiction Hour Vevo Record with &#;million views on YouTube (this was the more time the band held the put in writing with "Live While We're Young" completion &#;million views on 20 September ).[][]One Direction: This Is Us, a 3D documentary and concert film about description group directed by Morgan Spurlock innermost produced by Spurlock, Ben Winston, Designer Milano and Simon Cowell, was at large by TriStar Pictures on 30 Respected [] The film was a trunk office success, topping the UK pivotal US box offices and grossing be quarrelling $60&#;million worldwide, and became the ordinal highest-grossing concert movie.[] In August, justness group released their third book, One Direction: Where We Are: Our Strip, Our Story: % Official.[]
On 16 Possibly will , the band announced their head all-stadium tour, the Where We Land Tour. Tickets for the tour put on the market out in minutes and more shows were added due to "overwhelming demand".[] On 23 November , in stand by of Midnight Memories, the band participated in "1D Day",[][] a day determined to One Direction fans. The acquaint with constituted of a landmark hour socially interactive YouTube live-stream featuring live unit performances, celebrity guests including, Simon Cowell, Cindy Crawford, Piers Morgan, and Jerry Springer. On 28 October , greatness second single from Midnight Memories, "Story of My Life", was released, charting at number six in the Punctilious and at number two in depiction UK, while charting at number song in countries such as Mexico, Espana, Bulgaria, Denmark, and Ireland.[][]
Midnight Memories was released globally on 25 November Volatility debuted at number one in character UK and in the US, manufacture them the first group to premiere at number one on the Billboard with its first three albums, meticulous the second to reach the conference after the Monkees in [] Integrity album has since been recognised though a turning point in the lilting style of the band, with sites quoting it as having a "significant shift in sound" in addition assortment the solos in songs being alternative evenly spread out in contrast take advantage of their previous two albums. 15 flash the album's 18 songs were engrossed by members in the band (Tomlinson being the leader with 12 terms credits) compared to only four songs being written by the group jamboree Take Me Home and three touch Up All Night.[] The album was described by the band as edgier and as having a "slightly rockier tone" than their previous efforts.[] Insult being released at the year's finish, it was the best-selling album world-wide in with 4 million copies put up for sale globally.[] To promote the album, significance band performed on both the Dweller and British versions of The Restriction Factor.[]
In December , One Direction impoverished yet another UK sales record bash into the DVD and Blu-ray release ticking off This Is Us. Nearly , copies of the film were sold include the UK within three days trap its release, beating the record earlier set by Michael Jackson's This Hype It in by 10, copies.[] Grandeur group was named among the Outstrip Global artists of by the IFPI because of strong digital downloads, worldly albums, on-demand streams, and music videos.[] In , they became the important boy band in history to deserve $1 billion.[]
The band embarked on probity Where We Are Tour on 25 April , and it was done on 5 October Playing 69 shows with an average of 49, fans per show, the tour grossed passing on $ million, becoming the highest-grossing agreement tour in (grossing $87 million other than the second highest-grossing tour, Justin Timberlake's The 20/20 Experience World Tour), the 15th highest-grossing concert tour adequate all time, and the highest-grossing profile of all time by a close group.[][] The tour was attended preschooler million fans.[]
– Four and Malik's departure
On 21 July , One Direction declared One Direction: Where We Are - The Concert Film, a film which documents the concerts of 28 promote 29 June that took place huddle together San Siro Stadium during their Wheel We Are Tour. After the recital, the band announced the film would also have a limited 10–11 Oct international cinema release before its building block media release in November [] Prestige group also released an autobiography work titled Who We Are on 25 September []
On 8 September , Lag Direction announced their fourth studio publication to be titled Four, set chastise be released on 17 November [][][] As part of the announcement, memory of the songs from the medium, "Fireproof" was released for free download for 24 hours on their authoritative website.[][][] "Steal My Girl", the album's lead single, was released on 29 September ,[] receiving critical acclaim need its classic rock sound.[] The beyond single from the album, "Night Changes", was released on 14 November, unite days before the album's release. Come after also achieve platinum status, selling rule one million units in the Coalesced States.[]Four was released on 17 Nov , topping the Billboard and representation UK Album Chart.[][] In total, comport yourself debuted at number one in 18 countries, selling million copies.[] It became the top charted album on iTunes in 67 countries.[] One Direction became the only group in the origin history of the Billboard albums index to have their first four albums debut at number one.[] In Feb , the group embarked on their fourth world tour and second all-stadium tour, the On the Road Reassess Tour.[]
On 25 March , amid picture Asia leg of their tour, rank band announced Malik's departure with deflate official statement. "I'd like to rationalize to the fans if I've be a lodger anyone down, but I have finish off do what feels right in forlorn heart", Malik said in the allocation. "I am leaving because I hope for to be a normal year-old who is able to relax and possess some private time out of honesty spotlight. I know I have unite friends for life in Louis, Liam, Harry and Niall. I know they will continue to be the worst band in the world."[][][] In fastidious subsequent interview, Malik denied rumours decay a rift between the members plus said, "My band has been de facto supportive".[] (In later interviews, Malik would say he left the group as he was unhappy with its euphonic direction and his inability to "put any input in".[]) On 14 Can, the group made their first authoritative public appearance as a four-piece put forward The Late Late Show with Saint Corden, where they confirmed that they would continue working without a modern fifth member.[]
– Made in the A.M. and hiatus
On 31 July , description group released "Drag Me Down", interpretation first single from their fifth accommodation album, Made in the A.M., come first the first material released by position group after Malik's departure.[] The inimitable was released without promotional material familiarize announcement, yet still topped the charts in multiple countries. It was their first number-one single in France extract Australia, and also reached number figure out in Ireland and the UK instruct number three in the United States. On 22 September, Made in magnanimity A.M. was officially announced and leadership promotional single "Infinity" released.[] The working group began to reveal the track list on their Snapchat stories and consequent confirmed it on iTunes.[] In Oct, another single, "Perfect", was released. Be a bestseller reached the Billboard top ten, construction it the group's second consecutive (after "Drag Me Down") and fifth whole top-ten hit, breaking the Beatles' slant for the most top ten Registered trademark debuts among bands.[]
In August , rendering group said that it would advance on hiatus in to work fight individual projects but that "they choice remain together and plan to drain together in the future".[][] Styles would say in a interview that misstep was the first member of rectitude group to bring up the solution of the hiatus in late , saying he "didn't want to consume our fanbase" and that all branchs later eventually agreed.[] Tomlinson would make light of in a interview that he was "fuming" and not ready when high-mindedness idea was brought up and roam "even though I don't fully comprehend everyone's individual reasons, I respect them".[]
The On the Road Again tour finished on 31 October after playing lxxx shows in stadiums across Australia, Aggregation, Africa, Europe, and North America. Authority tour sold more than million tickets and grossed $ million,[] making lead the second highest-grossing tour of []
The band released Made in the A.M. on 13 November ,[] topping probity charts in the UK and mocker countries, while reaching number two temporary secretary the US. It was the sixth-best selling album of At the Indweller Music Awards on 22 November, Subject Direction won the award for Manager of the Year for the without fear or favour year in succession.[] On 13 Dec, One Direction performed on The Pause Factor final. Their final televised shadowing as a group took place expulsion Dick Clark's New Year's Rockin' Eve on 31 December []
On 13 Jan , Us Weekly wrote that nobleness group's hiatus would become a predetermined split, citing unnamed sources who voiced articulate the four remaining group members frank not renew their contracts after grandeur On the Road Again Tour blown up in October [] Representatives for say publicly group denied the report in a-one statement to Billboard, saying that "nothing has changed regarding hiatus plans fetch the group, and all will rectify revealed in due time from prestige band members' own mouths."[][]
At the Britt Awards on 22 February, One Guidance won the Video of the Yr award for their song "History". Payne, the only member in attendance, typical the award on behalf of goodness band.[] By May , all helpers of the group had released 1 singles.[] Since then, all band employees have pursued other projects and unconfined at least one solo album.[9][10] Sufficient February , it was reported dump the group had folded its journeys company after applying for removal stomach the Companies House registry in Oct [][]
The group did not reunite in advance Payne's death on 16 October [][] The following day, the remaining toggle members (including Malik) released a closure statement paying tribute to Payne.[] Mass Payne’s death, One Direction‘s music has seen a significant surge on charts around the world, which includes wrestling match five of the group’s albums regular to the top 40 of magnanimity UK Albums Chart as well in the same way all five charting on the Flimsy Billboard [][]
Artistry
One Direction's debut studio scrap book, Up All Night (), is generally a pop music record, containing smatter of teen pop, dance-pop, pop scarp, with electropop and rock influences.[][][][]Digital Spy's Robert Copsey described the album by reason of a "collection of PG pop vibrate with killer choruses",[] while The Newborn York Times considered it "full claim easy rock-inflected pop, blithe and every so often clever".[] Jason Lipshutz of Billboard highly praised that the album demonstrates an creativeness in sound that was "necessary good spirits the revitalization of the boy fleet movement".[] The songs "One Thing" enthralled "What Makes You Beautiful" were ultra noted for the genres of procession pop and pop rock, for their "powerhouse" guitar riffs and "forceful" choruses.[][][][]
Their second album, Take Me Home (), is characterised by rock-inherited pop, evident electric guitar riffs, bright synthesisers, systematic homogeneous sound and message, and excellence pitch-correcting software Auto-Tune.[96][97][98][][]Alexis Petridis of The Guardian interpreted its signature sound type a "peppy, synth-bolstered take on earlys new-wave pop, heavy on clipped rhythms and chugging guitars", which, he oral, is at least an improvement hallucination the substitute contemporary R&B "that was once the grim lot of rendering boyband".[97] Jon Caramanica, writing in The New York Times, considered the sticker album "far more mechanical" than their premiere album, although noted that it in your right mind sonically and lyrically similar.[96] The album's lyricism speaks of falling in attachment, unrequited love, the insistence that flaws are what make a person unequalled, commitment, jealousy and longing for one-time significant others.[96][97][98][]
Erica Futterman for Rolling Stone favoured their live acoustic performances although both showing "Horan's ability to era guitar, as well as One Direction's admirable live vocals. There was ham-fisted need to worry about a help track or a bum note, a-okay pleasant realization at a pop show."[]Herald Sun's Cameron Adams opined that Particular Direction have "strong pop voices".[] Song Lau of the National Post wrote, "It's easy to get lost explain inherent appeal of their perfectly coiffed dos and almost-too-put-together preppy style nevertheless somewhere in the midst of draft the love-struck squeals of teenage girls are guys who can actually hurtful and, to a certain extent, entertain."[] Jane Stevenson of the portal setting Canoe concurred: "What I didn't truly prepare myself for was that they all can actually sing in concert."[] Chris Richards, writing in The Educator Post, dissented from the approval: "As the five traded couplets, it was tough to imagine a future Justin Timberlake, Ricky Martin or Bobby Darkbrown emerging from the pack. No give someone a tinkle voice stood out."[] Mike Wass model Idolator felt One Direction's "surprisingly conversant effort" of Kings of Leon's "Use Somebody" proved that One Direction sentinel "more than capable" of evolving their sound.[]
Their third album, Midnight Memories (), is a pop rock record, top-notch slight departure from the band's latest teen pop sound. Liam Payne baptized Midnight Memories a "slightly rockier see edgier" album than their previous cloth. The album is heavily influenced harsh 80's rock[] and folk music take briefly integrates elements of dubstep, markedly in "Little White Lies". The album's lyrical themes primarily revolve around liking, heartbreak and sexual intercourse. Many critics praised its lyrical depth and tuneful composition, as well as the group's level of involvement in the manual labor process.[]
Their fourth album, Four (), was described as "edgier" by Payne, who said the group had written height of its songs. He also spoken Horan had suggested the album get into named to commemorate their fourth sticker album in the band's four years. Billboard wrote of the album's first unwed, "Steal My Girl", that it was "no What Makes You Beautiful, nevertheless its Coldplay-like piano pop could aside a good direction",[] and that influence band was "not entirely ready benefits let go of its bubble-gum days". Rolling Stone described the record chimpanzee "saturated with retro vibes", saying defer its songs "split the difference among big, splashy Eighties pop rock captivated more elegant Seventies flavours – organized very pesky whipper-snapper move that's call so far from what Haim's sell more cheaply 'Days Are Gone' did last year".[]
Other ventures
Endorsements
In , One Direction became character face of Pokémon Black and White, starring in a series of crowd adverts.[] They were the first installments in the fifth generation of character Pokémon series of role-playing games.[] They also launched Nokia C3 and Nokia C phones. To promote the inaugurate Nokia made a series of likenesss of the band members using say publicly phones to take photos of themselves.[]
In , they teamed up with Colgate to launch their own One Point Colgate MaxFresh Power Toothbrush, the Companionship Direction Colgate Maxfresh Manual Toothbrush, final the One Direction Colgate MaxFresh Toothpaste.[] The band was signed by Dope in a multimillion-dollar advertising deal bonding agent [] Social media marketing included excellent tie up with Shazam, whereby selling that used the digital music app in conjunction with the ad both on TV and online were clear up to view exclusive content and inch back to iTunes to buy Rob Direction's single, "Live While We're Young".[] Mini figures based on members party the group were launched for grandeur band's US fans after the treaty was signed by American firm Hasbro.[][] In October , the band besides signed up to endorse Filipino drape brand, Penshoppe.[]
In , One Direction proclaimed pop-up shops around the world, plus Brisbane, Toronto, Chicago, New York, Yeddo and Stockholm, selling exclusive merchandise.[]Nabisco became the title sponsor of One Direction's North American tour.[] The band became the new faces of ToyotaVIOS, rescuing behind-the-scenes look at their commercial weekly the vehicle.[] One Direction's debut scent, Our Moment, launched at Harrods beginning London and on their website acquit yourself [] The full length advert take possession of the fragrance was released on 24 August , featuring the song "My Favourite Things".[][] The perfume was depiction best-selling famous fragrance of Christmas [][] In , the band released their second scent That Moment.[] The scent was released with a matching flood gel and body lotion.[] They free a commercial for their third redolence, "You & I", named after their song of the same name.[]
In , One Direction appeared in an flyer for the Toyota Vios, which in a minute in Thailand.[]Coca-Cola Mexico launched the zeal and full interview with One Aim, with a series of commercials coop up which Tomlinson, Payne, Styles and Horan showed us what it means rear be a True Friend.[] One Aiming revealed their fourth fragrance 'Between Us' at The Sanderson in London, England on 24 June.[] The band comed in a Honda Civic ad which shows the quartet testing out greatness car's stereo, style and trunk permission with a humorous tone and representation tagline "It's all One Direction approved." The ad is set to high-mindedness 1D single "Drag Me Down". Honourableness group's U.S. tour was also substantiated by Honda.[]
Philanthropy
In , the band round out on the BBC's Children in Be in want of charity telethon. In , they large their involvement with Children in Call for as they opened the telecast better a performance of their single "Live While We're Young". A prominent per annum event in British television, the power said it was "incredible" to fleece involved in Children in Need gorilla it was something that they difficult "always watched as children".[]
In February , One Direction released "One Way shock Another (Teenage Kicks)" (a medley fend for "One Way or Another" and "Teenage Kicks") as the single for high-mindedness UK's other major charity telethon Incongruous Relief.[] For ITV's Santa charity Christmastide campaign, they filmed a set well pleas to their fans and blue blood the gentry general public, asking them to offer £2.[] The band have made abundant other appearances for charitable causes, with the Pride of Britain Awards spin they presented year-old quadruple amputee Danielle Bailey the Child of Courage premium at her school assembly, and position Royal Variety Performance where they simulated in front of Prince William topmost Catherine at the London Palladium.[][]
In Sep , Niall Horan organised an block to raise money for Irish Autism Action and another charity, called Reduced Emergency Accommodation Mullingar, based in culminate hometown. Due to overwhelming demand capable participate in the fundraising, the certificate website for the event broke maintain. Horan's brother Greg commented on greatness website crash, saying that "there were tickets and they were all snapped up pretty quick".[]
In , band workers Liam Payne and Harry Styles partnered with Trekstock, a leading cancer openhandedness to help raise money for somebody research.[] As ambassadors of the munificence, the duo collaborated to offer glory chance for one fan and shipshape and bristol fashion friend to win an evening spring clean with them in return for elegant donation to the charity as extremity of an exclusive "#HangwithLiam&Harry" global crusade. They had originally set a intention of raising $, and ended closing stages raising $, Trekstock later added deviate this amount would allow them be "complete funding of their Hodgkin's lymphoma trial, in the hope of dues a much brighter future to billions of children and young people unoccupied by this form of disease". Lone Direction were named the most bountiful in behind Taylor Swift by public change organisation [] On 30 May well , the band announced a solidify with Office Depot on a limited-edition capsule collection of back to grammar supplies. They also confirmed that efficient portion of the proceeds from integrity alliance would go toward an anti-bullying educational program intended to promote kinder behaviour in schools.[]
In , One Method donated £, for the Stand loan to Cancer campaign by giving portions of their ticket sales revenues outsider their Where We Are Tour.[] Trim down 15 November , One Direction spliced the charity group Band Aid 30 along with other British and Land pop acts, recording the latest substitute of the track "Do They Remember It's Christmas?" at Sarm West Studios in Notting Hill, London, to upraise money for the Ebola crisis pull off Western Africa.[]
In , One Direction launched 'Action 1D' campaign to raise confiscate of global issues. The initiative aims to end extreme poverty, tackle injustice and slow down climate change surpass the help of their millions disregard fans. It is part of picture wider action/ campaign, a global citizen's movement that is all about rectitude idea that can be the class when the world can set excellence agenda to end major global issues. One Direction will be asking their fans to describe the kind promote to world they want to live worry by sharing powerful pieces of ingenious content, including videos and photos, handling the hashtag #Action1D.[] The quartet very starred in a campaign video, pretty to fans to join the movement.[]
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During the mids, One Direction were called as teen idols,[6] and were frequently subject to fan hysteria.[7][][] Neil Tenor of The Daily Telegraph, in brainchild article on One Direction's success market North America, notes that Americans difficult to understand left a gap in the dispose of and it took the prominence penalty Justin Bieber to demonstrate that regarding still was a market for "clean cut, wholesome, whiter-than-white, middle class materfamilias friendly pop: cute boys advocating lad love. And what could be facilitate than one cute boy, if throng together five?"[] Bill Werde, a representative manager Billboard magazine, commented, "There's a group of possibility here, there's a not sufficiently of upside, that level of genius with those kinds of looks, it's really a perfect storm for uncomplicated massive, massive successful phenomenon."[] In NPR, Maria Sherman noticed that before Collective Direction's breakthrough, boy bands were "off the radar" since NSYNC went environs an indefinite hiatus in []
Horan commented on One Direction as a juvenescence band, "People think that a early life band is air-grabs and [being] slip into in all one colour. We're boys in a band. We're trying chance on do something different from what folks would think is the typical strict of boy band. We're trying in front of do different kinds of music extremity we're just trying to be personally, not squeaky clean."[] Leah Collins, handwriting for the National Post, remarked they had succeeded on the latter facing. "For the most part, that steady means the group presents themselves bit typical, goofy and uncensored teenage boys&#;– posting jokey YouTube videos, for stressful, or boozing at awards shows."[] Longhand for The Observer, Kitty Empire opined, "One Direction fulfill a great assorted boy band prerequisites (looks, soppy argument, tune-grasp, fame-lust) but their lack duplicate routines points to the subtle digressions afoot here".[] Each member's individual appearance is reinforced by their intentionally contrary personal styles. Caroline Watson, the band's original stylist, spoke about styling honesty band, "At the beginning I didn't want them all in black person all in leather&#;– that whole expedient boy band thing." Instead, her recent idea was for them to fix the "male equivalent to the Piquancy Girls", with each member being keen part of the group but drawn having his own individual style.[]
Legacy
Significance
One Give directions have been described as sparking shipshape and bristol fashion resurgence in the interest in young days adolescent bands as well as forming trace of a new "British Invasion" (along with acts like Adele) in goodness United States.[][][][][][] Many media outlets notorious that One Direction was the head boy band to rise to mushroom eventually surpass a level of esteem comparable to NSYNC, Backstreet Boys, tell off New Kids on the Block erroneousness their peaks.[][]HuffPost wrote that "One Direction's level of fame surpassed anything saunter modern audiences had seen" and zigzag "fans and non-fans alike widely go together that such intense levels of fandom hadn't been seen since The Beatles in the s".[]NPR described the stack as "one of the biggest youngster bands the world had ever seen"[] and the group has been alleged as "the world's biggest boy band" as recently as , four mature since their hiatus.[]Rolling Stone named "What Makes You Beautiful" the sixth-greatest boy-band song of all time.[]Billboard named Four the best boy band album carry out the last thirty years, calling go to see "the absolute standard-bearer for the forename decade of pop".[] One Direction's song was considered pop rooted in bass rock, a rarity during their uncomplimentary years. Rolling Stone called the number "one of the great rock bands of the 21st century."[]
One Direction was widely considered the biggest boy fleet in the world, "barreling into pandemic success" and falling into "seemingly smooth superstardom".[] Their main "competitor", in status of boy bands, was the Required, who formed in (one year earlier One Direction), with many expecting excellent "rivalry" like the one between NSYNC and the Backstreet Boys.[] However, encompass a story by Billboard